The Work
©2015
1,259 views
Completed in 2017
Latest Work



1
#
Click to Open
Currently
viewing
Atomized is a Visual Marketing Calendar Startup.
2
#
Click to Open
Currently
viewing
Game of Thumbs is a Videogame Review Blog.
3
#
Click to Open
Currently
viewing
Boys & Girls Clubs of America is a National Youth Leadership Organization.
4
#
Click to Open
Currently
viewing
Ford Motor Co. is an American Car Maker.
5
#
Click to Open
Currently
viewing
Procter & Gamble is a Multinational Consumer Goods Company.
6
#
Click to Open
Currently
viewing
Valvoline Instant Oil Change is a Drive-thru Quick-lube Chain.
7
#
Click to Open
Currently
viewing
Sunrun is a Solar Company.
8
#
Click to Open
Currently
viewing
The "Dress Normal" Project is Gap's Fall 2014 Campaign.
9
#
Click to Open
Currently
viewing
NBA Game Time is a Basketball App on iOS.
Displaying 9 of 23 projects
1
#
Click to Open
Currently
viewing
Atomized is a Visual Marketing Calendar Startup.
2
#
Click to Open
Currently
viewing
Game of Thumbs is a Videogame Review Blog.
3
#
Click to Open
Currently
viewing
Boys & Girls Clubs of America is a National Youth Leadership Organization.
4
#
Click to Open
Currently
viewing
Ford Motor Co. is an American Car Maker.
5
#
Click to Open
Currently
viewing
Procter & Gamble is a Multinational Consumer Goods Company.
6
#
Click to Open
Currently
viewing
Valvoline Instant Oil Change is a Drive-thru Quick-lube Chain.
7
#
Click to Open
Currently
viewing
Sunrun is a Solar Company.
8
#
Click to Open
Currently
viewing
The "Dress Normal" Project is Gap's Fall 2014 Campaign.
9
#
Click to Open
Currently
viewing
NBA Game Time is a Basketball App on iOS.
10
#
Click to Open
Currently
viewing
Cadillac Jack is a Class II/III Gaming Company.
11
#
Click to Open
Currently
viewing
Midtown Consulting Group is a Business Consultancy.
12
#
Click to Open
Currently
viewing
Reynolds Plantation is a promotional website for a Southern Georgia Golf Course and Plantation.
13
#
Click to Open
Currently
viewing
ForeverHome is Carolina's Premier HomeBuilder.
14
#
Click to Open
Currently
viewing
Turner Network Television is a Television Network.
15
#
Click to Open
Currently
viewing
Ogilvy & Mather Atlanta is an Advertising Agency.
16
#
Click to Open
Currently
viewing
Prevention Benefits is a Health Insurance Consultancy.
17
#
Click to Open
Currently
viewing
Artistry is an Art Gallery, Music Venue & Restaurant.
18
#
Click to Open
Currently
viewing
GoSmallBiz is a Small Business Network.
19
#
Click to Open
Currently
viewing
Windmark Records is a Record Label.
20
#
Click to Open
Currently
viewing
Tarkenton Financial is a Financial Services Company.
21
#
Click to Open
Currently
viewing
Finestone & Morris is a Law Firm.
22
#
Click to Open
Currently
viewing
Who's Next? is an Entertainment Company.
23
#
Click to Open
Currently
viewing
All Out Cycles is a Motorcycle Dealership.
Less is more.
Displaying all 23 projects
BACK TO TOP
Art Direction & Design for an American Car Maker
Ford Motor Co.
Completed in 2015
Ford Motor Co.
Art Direction & Design for an American Car Maker
Tap for Details
Detroit, Mi.— I worked closely with Team Detroit (now GTB) for six months, tasked with reshaping the incentives section to align with the ever-evolving direction of the website.

UXA: Chuck Wheeler
CD: Paul Kelley, Alexis O'Connor
  
My role(s) on this project included Designer, Art Director. Work was completed in 2015.

Agency: Rockfish
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com
Detroit, Mi.— I worked closely with Team Detroit (now GTB) for six months, tasked with reshaping the incentives section to align with the ever-evolving direction of the website.

UXA: Chuck Wheeler
CD: Paul Kelley, Alexis O'Connor
My role(s) on this project included Designer, Art Director.

Agency: Rockfish



Offers allow shoppers to customize incentives to fit their situations.

The system does the math behind the scenes, taking into account many legal requirements which vary from region to region, resulting in savings within the context of something we can all understand: a reduced monthly payment.

the evolution of model detail

My initial interpretation was to filter the content using a tabbed system.

That evolved into more of a cards-
based approach, as they lend themselves to mobile quite nicely.

Ultimately, we combined features from both tabs and cards towards the end.

details of an offer
filter vehicles by available offers
international model detail
(South America, UK, Australia)
experience it with motion
Like it?
Enjoy it?