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The Design Portfolio of  JJ Verhine
 
2016
Boys & Girls Clubs of America
2016
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2018
North American Properties
2018
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Projects listed in
chronological order.
1
#
Currently
viewing
Code & Art Direction for a Multi-Regional Real Estate Firm

2018
North American Properties
2
#
Currently
viewing
UX & UI Design for a Visual Marketing Calendar

2017
Atomized
3
#
Currently
viewing
UX, Design & Development for a National Youth Leadership Organization

2016
Boys & Girls Clubs of America
4
#
Currently
viewing
Art Direction & Design for an American Car Maker

2015
Ford Motor Co.
5
#
Currently
viewing
Analytics UI for a Multinational Consumer Goods Company

2015
Procter & Gamble
6
#
Currently
viewing
Responsive Design for a Drive-thru Quick-lube Chain

2015
Valvoline Instant Oil Change
7
#
Currently
viewing
Responsive Designs for a Solar Company

2015
Sunrun
8
#
Currently
viewing
UX/UI Design for a Basketball Stats App designed for iOS

2014
NBA Game Time
9
#
Currently
viewing
Editorial Photography for Gap's Fall 2014 Campaign

2014
The "Dress Normal" Project
10
#
Currently
viewing
UX/UI Design for a Class II/III Gaming Company

2013
Cadillac Jack



Projects listed in
chronological order.
1
#
Currently
viewing
Code & Art Direction for a Multi-Regional Real Estate Firm

2018
North American Properties
2
#
Currently
viewing
UX & UI Design for a Visual Marketing Calendar

2017
Atomized
3
#
Currently
viewing
UX, Design & Development for a National Youth Leadership Organization

2016
Boys & Girls Clubs of America
4
#
Currently
viewing
Art Direction & Design for an American Car Maker

2015
Ford Motor Co.
5
#
Currently
viewing
Analytics UI for a Multinational Consumer Goods Company

2015
Procter & Gamble
6
#
Currently
viewing
Responsive Design for a Drive-thru Quick-lube Chain

2015
Valvoline Instant Oil Change
7
#
Currently
viewing
Responsive Designs for a Solar Company

2015
Sunrun
8
#
Currently
viewing
UX/UI Design for a Basketball Stats App designed for iOS

2014
NBA Game Time
9
#
Currently
viewing
Editorial Photography for Gap's Fall 2014 Campaign

2014
The "Dress Normal" Project
10
#
Currently
viewing
UX/UI Design for a Class II/III Gaming Company

2013
Cadillac Jack
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Atlanta, Ga.
Made in 2017.
—       a Visual Marketing Calendar       —
 
 
 
SPEED
QUALITY
PRICE
Atomized makes visual marketing calendars for brands and agencies that encompass the functionality of editorial calendars, marketing communications calendars, brand planning calendars and publishing calendars.

This product is intended to provide an immersive experience on a large monitor where subtle details would go a long way.
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2017
2017
Keeping track of the tiniest of details across an organization
2017
Solutions for a Visual Marketing Calendar
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Behind the Work

I'm an Art Director newly based in Southern California. To learn more about me and my process, click here. Once there, you'll also be able to send me a message, if you wish to do so.
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Having previously worked with the Atomized team, we were able to hit the ground running on a system-wide redesign.

The intent was to give the data visualization as much of the viewport as possible. We achieved that with an expandable interface that sat around the outer edges of the screen.

top-level interface

Now that we've examined the interface around the edges, let's dig into the guts of the app and show data visualization, page hierarchy and layout, and how each page co-exists with the outer interface.

page-level interface

Prior to engaging in the full-bodied redesign above, I worked with the Atomized team on their pain points with a previous design to make the calendar experience more intuitive. Some of these observations found their way into the redesign later on.

reimagining the calendar format

Busy calendars tend to overlap events and accumulate the appearance of clutter. These calendars adopted a format similar to that of video editing software, as a means of reducing that clutter by presenting information on-demand. The goal is to easily digest the timing of all of the projects at once, and in relation to one another, regardless of whether you're viewing a week or a year at a time.

improving the delivery of content

Asset management can get tricky when you have one or more assets per flight, when each asset has independent toolbars and parameters. It can be hard to tell which information or set of controls is associated with each asset.

Since each project can last an unclear amount of time, digesting the timing of each asset should be helpful while demanding minimal cognitive load.

This design provides context to the user by showing the calendar underneath the popup, and would allow the user to navigate flights with as many as twenty or thirty assets comfortably.