Completed in 2014Los Angeles, Ca.Editorial Photography
for
from
The "Dress Normal" Project
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2014
in Los Angeles, Ca.
from 2014
— Gap's Fall 2014 Campaign —
PRICE
SPEED
QUALITY
Gap enlisted the help of Trish Summerville to style 10 of my friends with a new wardrobe. Once styled, I was given five days to shoot all of them using my city as the backdrop.
Quite the challenge.
My role(s) on this project included: Photographer & Location Scout.
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2014
2014
2014
Atlanta knows how to dress normal
from 2014
Editorial Photography Solutions for Gap's Fall 2014 Campaign
Atlanta knows how to dress normal
Atlanta knows how to dress normal*
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal*
Atlanta knows how to dress normal*
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal*
Behind the Work
I'm an Art Director and Designer newly based in Santa Monica. To learn more about me and my process, click here.
Tap to make the work bigger
Los Angeles, Ca.— Gap enlisted the help of Trish Summerville to style 10 of my friends with a new wardrobe. Once styled, I was given five days to shoot all of them using my city as the backdrop.
Quite the challenge.
My role(s) on this project included: Photographer & Location Scout.
As part of their Fall 2014 Fashion Campaign, Gap reached out to a handful of influential Instagrammers in each of the following cities: Los Angeles, Seattle, Chicago, Atlanta & NYC.
I was honored to be among six selected to represent the South.
The photography from each city was curated by the Great Tommy Ton.
Each of the chosen photographs made their way into colorful pamphlets, on the walls in the stores, and in a pop-up boutique shop/exhibition that traveled to each city.
