Completed in 2014Los Angeles, Ca.Editorial Photography
for
from
The "Dress Normal" Project
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2014
Los Angeles, Ca.
from 2014
— Gap's Fall 2014 Campaign —
PRICE
SPEED
QUALITY
As part of their Fall 2014 Fashion Campaign, Gap reached out to a handful of influential Instagrammers in each of the following cities: Los Angeles, Seattle, Chicago, Atlanta & NYC. I was proud to be among six selected to represent the South.
My role(s) on this project included: Photographer & Location Scout.
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2014
2014
2014
Atlanta knows how to dress normal
Atlanta knows how to dress normal
from 2014
Editorial Photography Solutions for Gap's Fall 2014 Campaign
Atlanta knows how to dress normal
Atlanta knows how to dress normal*
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal*
Atlanta knows how to dress normal*
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal
Atlanta knows how to dress normal*
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Behind the Work
I'm a Hybrid Designer living in Santa Monica. To learn more about me and my process, click here.
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Los Angeles, Ca.— As part of their Fall 2014 Fashion Campaign, Gap reached out to a handful of influential Instagrammers in each of the following cities: Los Angeles, Seattle, Chicago, Atlanta & NYC. I was proud to be among six selected to represent the South.
My role(s) on this project included: Photographer & Location Scout.
The Challenge
Gap enlisted the help of Trish Summerville to style 10 of my friends with a new wardrobe. Once styled, I was given five days to shoot all of them using my city as the backdrop.
The photography from each city was curated by the Great Tommy Ton.
Each of the chosen photographs made their way into colorful pamphlets, on the walls in the stores, and in a pop-up boutique shop/exhibition that traveled to each city.
