As part of their Fall 2014 Fashion Campaign, Gap reached out to a handful of influential Instagrammers in each of the following cities: Los Angeles, Seattle, Chicago, Atlanta & NYC. I was proud to be among six selected to represent the South.
Represent the South for the "Dress Normal" Project.
2014
What user problem(s) was I trying to solve?
As part of their Fall 2014 Fashion Campaign, Gap reached out to a handful of influential Instagrammers in each of the following cities: Los Angeles, Seattle, Chicago, Atlanta & NYC. I was proud to be among six selected to represent the South.
Represent the South for the "Dress Normal" Project.
Editorial Photography for Gap's Fall 2014 Campaign
As part of their Fall 2014 Fashion Campaign, Gap reached out to a handful of influential Instagrammers in each of the following cities: Los Angeles, Seattle, Chicago, Atlanta & NYC. I was proud to be among six selected to represent the South.
The Challenge
Gap enlisted the help of Trish Summerville to style 10 of my friends with a new wardrobe. Once styled, I was given five days to shoot all of them using my city as the backdrop.
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Homepage Concept
This design would allow the user to preview the content within the 3 major sections and cycle through them in a fullscreen interface.
Sitemap overlay
When the + is pressed, this sitemap would overlay the existing navigation.
Highlighting Purpose, instead
Close Sitemap, Back to hero
Navigating People
Another approach
The copper dot indicates the current section.
The hamburger
Accessing the sitemap in this approach.
A third approach
This version includes individual dropdowns for each section.
