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The Portfolio ---------------
---------------  of J.J.Verhine
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Procter & Gamble
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Work
2019
AtEdge
UX, Code & Visual Design for an Assignment Photography Resource
2018
North American Properties
UX, Code & Art Direction for a Multi-Regional Real Estate Firm
2016
Boys & Girls Clubs of America
UX, Visual Design & Code for a National Youth Leadership Org.
2016
Ford Motor Company
Art Direction & Visual Design for an American Car Maker
2015
Valvoline Instant Oil Change
UX & Visual Design for a Drive-thru QuickLube Chain
2015
Sunrun
UX & Visual Design for a Direct-to-Consumer Solar Brand
2014
NBA Game Time
UX & Visual Design for a Basketball Statistics App

My last name is Verhine, pronounced like wolverine.

Hi, I'm  J. J. —

I'm a UX Designer/Developer Hybrid currently living on the west side of LA.

Learn more...

Feel free to call or text me
directly at (757) 342-5654.

    Valvoline Instant Oil Change

    Newer
    Procter & Gamble
    Older
    Sunrun
    Communicate the tagline, visually.
    2015
    Valvoline Instant Oil Change
    Rockfish had just redesigned the main website of the Valvoline brand, and that work had won us the Instant Oil Change redesign. These Lube Shops are more unique than others in that they allow customers to remain in their vehicles the entire time.
    What was
    the goal
    of the work?
    UX & Visual Design for a Drive-thru QuickLube Chain

    The Idea

    "Speedy" is a difficult idea to convey through stock photography, especially without using metaphors.

    The hero area on the homepage would use slideshow functionality to cycle colorful vehicles from right to left. This effect visually demonstrates to each customer that they would be in-and-out, in a way that a photo might struggle to convey.

    The Homepage

    Blue persistent (sticky) headers were used to ensure that one of the slogan's three words was positioned underneath the logo at all times.

    Quick. Easy. Trusted.

    A Homepage for each Location

    Tapping the blue carat would allow the user to access the larger, site-wide navigation at any time, as shown in the video at the top of the page.

    Responsive Mobile Views

    The homepage would focus on general content, whereas the homepage of your local garage would show tailored content specific to that location. The persistent headers would drive home the slogan on mobile, too.
    2015

    CW: Jamie Escudero
    AD: JJ Verhine
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    Procter & Gamble
    Older
    Sunrun
    2,849 views since 2015
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