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The Portfolio ---------------
---------------  of J.J.Verhine
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2014
2022
#1
View the Case Study
UX & Interface Design
for a Data Analytics Company
2021
#2
View the Case Study
UX & Interface Design
for a Healthcare Payment Platform
2020
#3
View the Case Study
UX & Visual Design
for a National Homebuilding Company
2019
#4
View the Case Study
UX, Code & Visual Design
for an Assignment Photography Site
2018
#5
View the Case Study
UX, Code & Art Direction
for a Multi-Regional Real Estate Firm
2017
#6
View the Case Study
UX & Interface Design
for a Visual Marketing Calendar
2016
#7
View the Case Study
UX, Visual Design & Code
for a National Youth Leadership Org
2016
#8
View the Case Study
Art Direction, Visual Design
for an American Car Maker
2015
#9
View the Case Study
UX & Visual Design
for a Multi-national Consumer Goods Co.
2015
#10
View the Case Study
UX & Visual Design
for a Drive-thru Quick-lube Chain
2015
#11
View the Case Study
UX & Visual Design
for a Direct-to-Consumer Solar Company
2014
#12
View the Case Study
UX & Visual Design
for a Basketball Statistics App

My last name is Verhine, pronounced like wolverine.

Hi, I'm J.J.

I am a UX/UI Designer & Front-end Developer originally from Atlanta, and now living on the west side of Los Angeles. Read more...

Feel free to call or text me
directly at (757) 342-5654.

    Valvoline Instant Oil Change

    2015
    Newer
    Procter & Gamble
    Older
    Sunrun

    Valvoline Instant Oil Change

    Quick. Easy. Trusted.
    Rockfish had just redesigned the main website of the Valvoline brand, and that work had won us the Instant Oil Change redesign. These Lube Shops are more unique than others in that they allow customers to remain in their vehicles the entire time.
    UX & Visual Design for a Drive-thru Quick-lube Chain

    The Idea

    "Speedy" is a difficult idea to convey through stock photography, especially without using metaphors.

    The hero area on the homepage would use slideshow functionality to cycle colorful vehicles from right to left. This effect visually demonstrates to each customer that they would be in-and-out, in a way that a photo might struggle to convey.

    The Homepage

    Blue persistent (sticky) headers were used to ensure that one of the slogan's three words was positioned underneath the logo at all times.

    Quick. Easy. Trusted.

    A Homepage for each Location

    Tapping the blue carat would allow the user to access the larger, site-wide navigation at any time, as shown in the video at the top of the page.

    Responsive Mobile Views

    The homepage would focus on general content, whereas the homepage of your local garage would show tailored content specific to that location. The persistent headers would drive home the slogan on mobile, too.
    There is no website.

    CW: Jamie Escudero
    AD: JJ Verhine
    Newer
    Procter & Gamble
    Older
    Sunrun
    Valvoline Instant Oil Change

    2015
    2,678 views
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