Valvoline Instant Oil Change is a Drive-thru QuickLube Chain.
Hybrid UX/UI
Design & Code
Santa Monica,
California
Design & Development
Valvoline Instant Oil Change
Rockfish had just redesigned the main website of the Valvoline brand, and that work had won us the Instant Oil Change redesign. These Lube Shops are more unique than others in that they allow customers to remain in their vehicles the entire time.
Rockfish had just redesigned the main website of the Valvoline brand, and that work had won us the Instant Oil Change redesign. These Lube Shops are more unique than others in that they allow customers to remain in their vehicles the entire time.
Communicate the tagline, visually.
UX & Visual Design for a Drive-thru QuickLube Chain
Rockfish had just redesigned the main website of the Valvoline brand, and that work had won us the Instant Oil Change redesign. These Lube Shops are more unique than others in that they allow customers to remain in their vehicles the entire time.
The Idea
"Speedy" is a difficult idea to convey through stock photography, especially without using metaphors.
The hero area on the homepage would use slideshow functionality to cycle colorful vehicles from right to left. This effect visually demonstrates to each customer that they would be in-and-out, in a way that a photo might struggle to convey.
The Homepage
Blue persistent (sticky) headers were used to ensure that one of the slogan's three words was positioned underneath the logo at all times.
Quick. Easy. Trusted.
A Homepage for each Location
Tapping the blue carat would allow the user to access the larger, site-wide navigation at any time, as shown in the video at the top of the page.
Responsive Mobile Views
The homepage would focus on general content, whereas the homepage of your local garage would show tailored content specific to that location. The persistent headers would drive home the slogan on mobile, too.
