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The Portfolio ---------------
---------------  of J.J.Verhine
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2015
 
2014
2021
#1
A Case Study for a Healthcare Payment Platform
UX & Interface Design
2020
#2
A Case Study for a National Homebuilding Company
UX & Visual Design
2019
#3
A Case Study for an Assignment Photography Site
UX, Visual Design & Code
2018
#4
A Case Study for a Multi-Regional Real Estate Firm
Code & Art Direction
2017
#5
A Case Study for a Visual Marketing Calendar
UX & Interface Design
2016
#6
A Case Study for a National Youth Leadership Org
UX, Visual Design & Code
2016
#7
A Case Study for an American Car Maker
Art Direction, Visual Design
2015
#8
A Case Study for a Multi-national Consumer Goods Co.
Visual Design
2015
#9
A Case Study for a Drive-thru Quick-lube Chain
UX & Visual Design
2015
#10
A Case Study for a Direct-to-Consumer Solar Company
UX & Visual Design
2014
#11
A Case Study for a Basketball Statistics App
UX & Visual Design

My last name is Verhine, pronounced like wolverine.

Hi, I'm J.J.

I am a UX/UI Designer & Front-end Developer originally from Atlanta, and now living on the west side of Los Angeles. Read more...

Feel free to call or text me
directly at (757) 342-5654.

    Valvoline Instant Oil Change

    Hybrid UX/UI
    Design & Code
    Marina del Rey,
    California
    Headquartered in
    Oklahoma City, Ok.
    Completed
    2015
    My role on this pitch
    Art Direction, Design, Illustration
    Quick. Easy. Trusted.
    Valvoline Instant Oil Change
    Rockfish had just redesigned the main website of the Valvoline brand, and that work had won us the Instant Oil Change redesign. These Lube Shops are more unique than others in that they allow customers to remain in their vehicles the entire time.
    UX & Visual Design for a Drive-thru Quick-lube Chain

    The Idea

    "Speedy" is a difficult idea to convey through stock photography, especially without using metaphors.

    The hero area on the homepage would use slideshow functionality to cycle colorful vehicles from right to left. This effect visually demonstrates to each customer that they would be in-and-out, in a way that a photo might struggle to convey.

    The Homepage

    Blue persistent (sticky) headers were used to ensure that one of the slogan's three words was positioned underneath the logo at all times.

    Quick. Easy. Trusted.

    A Homepage for each Location

    Tapping the blue carat would allow the user to access the larger, site-wide navigation at any time, as shown in the video at the top of the page.

    Responsive Mobile Views

    The homepage would focus on general content, whereas the homepage of your local garage would show tailored content specific to that location. The persistent headers would drive home the slogan on mobile, too.
    There is no website.

    CW: Jamie Escudero
    AD: JJ Verhine
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    Valvoline Instant Oil Change

    2015
    2,284 views
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