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The Portfolio ---------------
---------------  of J.J.Verhine
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Procter & Gamble
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2014
2021
#1
a Multi-Payment Platform
UX & Interface Design
2020
#2
a National Homebuilding Company
UX & Visual Design
2019
#3
an Assignment Photography Site
UX, Visual Design & Code
2018
#4
a Multi-Regional Real Estate Firm
Code & Art Direction
2017
#5
a Visual Marketing Calendar
UX & Interface Design
2016
#6
a National Youth Leadership Org
UX, Visual Design & Code
2016
#7
an American Car Maker
Art Direction & Visual Design
2015
#8
a Multi-national Consumer Goods Co.
Visual Design
2015
#9
a Drive-thru Quick-lube Chain
UX & Visual Design
2015
#10
a Direct-to-Consumer Solar Company
UX & Visual Design
2014
#11
a Basketball Stats iOS App
UX & Visual Design

My last name is Verhine, pronounced like wolverine.

Hi, I'm JJ.

I'm a Designer & Developer Hybrid based on the west side of Los Angeles.

Download my résumé, if you'd like.

Feel free to call or text me directly at (757) 342-5654.

Learn more...

Valvoline Instant Oil Change
Older
Newer

Hybrid UX/UI
Design & Code
Marina del Rey,
California
Headquartered in
Oklahoma City, Ok.
Completed
2015
My role on this pitch
Art Direction, Design, Illustration
Quick. Easy. Trusted.
Rockfish had just redesigned the main website of the Valvoline brand, and that work had won us the Instant Oil Change redesign. These Lube Shops are more unique than others in that they allow customers to remain in their vehicles the entire time.
UX & Visual Design for a Drive-thru Quick-lube Chain

The Idea

"Speedy" is a difficult idea to convey through stock photography, especially without using metaphors.

The hero area on the homepage would use slideshow functionality to cycle colorful vehicles from right to left. This effect visually demonstrates to each customer that they would be in-and-out, in a way that a photo might struggle to convey.

The Homepage

Blue persistent (sticky) headers were used to ensure that one of the slogan's three words was positioned underneath the logo at all times.

Quick. Easy. Trusted.

A Homepage for each Location

Tapping the blue carat would allow the user to access the larger, site-wide navigation at any time, as shown in the video at the top of the page.

Responsive Mobile Views

The homepage would focus on general content, whereas the homepage of your local garage would show tailored content specific to that location. The persistent headers would drive home the slogan on mobile, too.
There is no website.

CW: Jamie Escudero
AD: JJ Verhine
Older
Sunrun
Newer
Procter & Gamble
Valvoline Instant Oil Change

2015
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