Purpose
As a platform for sharing stories, MyClubMyLife.com was poised to create an experience that would excite teens at the prospect of seeing their work published, since neither writing nor sharing writing comes naturally for them at that age.
end result
early sketches
I decided pretty early on that the best way to segment the content was to use two separate navigations, not only establishing a reference point for the domain name, but also creating a clear distinction between life at the club, and life outside of the club.
The goal was to then cross-pollinate the content using similar and relevant links.
The goal was to then cross-pollinate the content using similar and relevant links.
From Wireframes to Finished Product
The Mobile Experience
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illustrations
artwork challenge
Another way of engaging teens, especially those who might still not feel comfortable writing, was the concept of recreating the club logo using the materials around them. I felt that this would create a fun challenge with a long shelf life, so I created a spot for those pieces to cycle on the homepage.
