2016
The Design Portfolio of J.J.Verhine
2016
 
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2016
 
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Boys & Girls Clubs of America
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Projects listed in
chronological order.
1
#
Currently
viewing
Code & Art Direction for a Multi-Regional Real Estate Firm

2018
North American Properties
2
#
Currently
viewing
Product Design for a Visual Marketing Calendar

2017
Atomized
3
#
Currently
viewing
UX + UI Design and Code for a National Youth Leadership Organization

2016
Boys & Girls Clubs of America
4
#
Currently
viewing
Art Direction, Product Design for an American Car Maker

2016
Ford Motor Co.
5
#
Currently
viewing
Product Design for a Multinational Consumer Goods Company

2015
Procter & Gamble
6
#
Currently
viewing
Responsive Design for a Drive-thru Quick-lube Chain

2015
Valvoline Instant Oil Change
7
#
Currently
viewing
Responsive Design for a Solar Company

2015
Sunrun
8
#
Currently
viewing
UX + UI Design for a Basketball Stats App designed for iOS

2014
NBA Game Time
9
#
Currently
viewing
Editorial Photography for Gap's Fall 2014 Campaign

2014
The "Dress Normal" Project
10
#
Currently
viewing
Product Design for a Class II/III Gaming Company

2013
Cadillac Jack



Projects listed in
chronological order.
1
#
Currently
viewing
Code & Art Direction for a Multi-Regional Real Estate Firm

2018
North American Properties
2
#
Currently
viewing
Product Design for a Visual Marketing Calendar

2017
Atomized
3
#
Currently
viewing
UX + UI Design and Code for a National Youth Leadership Organization

2016
Boys & Girls Clubs of America
4
#
Currently
viewing
Art Direction, Product Design for an American Car Maker

2016
Ford Motor Co.
5
#
Currently
viewing
Product Design for a Multinational Consumer Goods Company

2015
Procter & Gamble
6
#
Currently
viewing
Responsive Design for a Drive-thru Quick-lube Chain

2015
Valvoline Instant Oil Change
7
#
Currently
viewing
Responsive Design for a Solar Company

2015
Sunrun
8
#
Currently
viewing
UX + UI Design for a Basketball Stats App designed for iOS

2014
NBA Game Time
9
#
Currently
viewing
Editorial Photography for Gap's Fall 2014 Campaign

2014
The "Dress Normal" Project
10
#
Currently
viewing
Product Design for a Class II/III Gaming Company

2013
Cadillac Jack
BACK TO TOP
Detroit, Mi.
for
from
Ford Motor Co.
Zoom In
Zoom In
Detroit, Mi.
from 2016
—       an American Car Maker       —
 
 
 
SPEED
QUALITY
PRICE
I worked closely with Team Detroit (now GTB) for six months, tasked with reshaping the incentives section to align with the evolving overhaul of the website.
My role(s) on this project included:
Art Director and Designer.

Agency: Rockfish
UXA: Chuck Wheeler
AD: JJ Verhine
CD: Paul Kelley, Alexis O'Connor
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Video
↻ Start
2016
2016
2016
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com
from 2016
Art Direction, Product Design Solutions for an American Car Maker
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com*
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com*
Incentives & Offers on Ford.com*
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com
Incentives & Offers on Ford.com*
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Behind the Work

I'm a Hybrid Designer living in Santa Monica. To learn more about me and my process, click here.
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Offers allow shoppers to customize seasonal offers to match their situation, which ultimately incentivizes them to make the purchase.

It's considered the last page a prospective buyer visits before they pull the trigger. At this point in the sales funnel, clarity is persuasive. Behind the scenes, the algorithm is taking into account many legal requirements which vary from region to region, resulting in savings within the context of something we can all understand:

a reduced monthly payment.

The Evolution of Model Detail

  
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Another hint: Expand the slideshow to show the captions.
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My initial assumption was to filter the content using a tabbed system. That evolved into more of a cards-based approach, as they lend themselves to mobile quite nicely. Ultimately, we combined features from both tabs and cards towards the end.

  
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Details of an Offer

  
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Filter Vehicles by Available Offers

  
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Try swiping left and
right to navigate.
Another hint: Expand the slideshow to show the captions.
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International Model Detail

  
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3

motion design

1
#
Currently
viewing
Code & Art Direction for a Multi-Regional Real Estate Firm

2018
North American Properties
2
#
Currently
viewing
Product Design for a Visual Marketing Calendar

2017
Atomized
3
#
Currently
viewing
UX + UI Design and Code for a National Youth Leadership Organization

2016
Boys & Girls Clubs of America
4
#
Currently
viewing
Art Direction, Product Design for an American Car Maker

2016
Ford Motor Co.
5
#
Currently
viewing
Product Design for a Multinational Consumer Goods Company

2015
Procter & Gamble
6
#
Currently
viewing
Responsive Design for a Drive-thru Quick-lube Chain

2015
Valvoline Instant Oil Change
7
#
Currently
viewing
Responsive Design for a Solar Company

2015
Sunrun
8
#
Currently
viewing
UX + UI Design for a Basketball Stats App designed for iOS

2014
NBA Game Time
9
#
Currently
viewing
Editorial Photography for Gap's Fall 2014 Campaign

2014
The "Dress Normal" Project
10
#
Currently
viewing
Product Design for a Class II/III Gaming Company

2013
Cadillac Jack