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The Portfolio ---------------
---------------  of J.J.Verhine
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Procter & Gamble
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Boys & Girls Clubs of America
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Work
 
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2015
 
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2015
 
2014
2021
#1
A Case Study for a Healthcare Payment Platform
UX & Interface Design
2020
#2
A Case Study for a National Homebuilding Company
UX & Visual Design
2019
#3
A Case Study for an Assignment Photography Site
UX, Visual Design & Code
2018
#4
A Case Study for a Multi-Regional Real Estate Firm
Code & Art Direction
2017
#5
A Case Study for a Visual Marketing Calendar
UX & Interface Design
2016
#6
A Case Study for a National Youth Leadership Org
UX, Visual Design & Code
2016
#7
A Case Study for an American Car Maker
Art Direction, Visual Design
2015
#8
A Case Study for a Multi-national Consumer Goods Co.
Visual Design
2015
#9
A Case Study for a Drive-thru Quick-lube Chain
UX & Visual Design
2015
#10
A Case Study for a Direct-to-Consumer Solar Company
UX & Visual Design
2014
#11
A Case Study for a Basketball Statistics App
UX & Visual Design

My last name is Verhine, pronounced like wolverine.

Hi, I'm J.J.

I am a UX/UI Designer & Front-end Developer originally from Atlanta, and now living on the west side of Los Angeles. Read more...

Feel free to call or text me
directly at (757) 342-5654.

    Ford Motor Company

    Hybrid UX/UI
    Design & Code
    Marina del Rey,
    California
    Headquartered in
    Detroit, Mi.
    Completed
    2016
    My role on this project
    Art Director and Designer
    Incentives & Offers on Ford.com
    Ford Motor Company
    I worked closely with Team Detroit (now GTB) for six months, tasked with reshaping the incentives section to align with the evolving overhaul of the website. I&O allows shoppers to customize seasonal offers to match their situation, which ultimately incentivizes them to make the purchase.

    Art Direction, Visual Design for an American Car Maker

    The Evolution of Model Detail

    It's considered the last page a prospective buyer visits before they pull the trigger. At this point in the sales funnel, clarity is persuasive. Behind the scenes, the algorithm is taking into account many legal requirements which vary from region to region, resulting in savings within the context of something we can all understand:

    a reduced monthly payment.
    Try swiping left and
    right on the images
    to navigate.
    Tap to Hide

    Mobile Adaptation

    My initial assumption was to filter the content using a tabbed system. That evolved into more of a cards-based approach, as they lend themselves to mobile quite nicely. Ultimately, we combined features from both tabs and cards towards the end.
    Try swiping left and
    right on the images
    to navigate.
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    Details of an Offer

    Try swiping left and
    right on the images
    to navigate.
    Tap to Hide

    Filter Vehicles by Available Offers

    Try swiping left and
    right on the images
    to navigate.
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    Mobile Filtering of Available Offers

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    right on the images
    to navigate.
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    International Model Detail

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    right on the images
    to navigate.
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    UXA: Chuck Wheeler
    AD: JJ Verhine
    CD: Paul Kelley, Alexis O'Connor
    Newer
    Boys & Girls Clubs of America
    Older
    Procter & Gamble
    Ford Motor Company

    2016
    5,282 views
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