Completed in 2016Detroit, Mi.Art Direction & Product Design
for
from
Ford Motor Co.
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2016
Detroit, Mi.
from 2016
— an American Car Maker —
SPEED
QUALITY
PRICE
I worked closely with Team Detroit (now GTB) for six months, tasked with reshaping the incentives section to align with the evolving overhaul of the website.
My role(s) on this project included: Art Director and Designer.
Art Direction & Product Design Solutions for an American Car Maker
Behind the Work
I'm an Art Director and Designer newly based in Santa Monica. To learn more about me and my process, click here.
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Detroit, Mi.— I worked closely with Team Detroit (now GTB) for six months, tasked with reshaping the incentives section to align with the evolving overhaul of the website.
My role(s) on this project included: Art Director and Designer.
Offers allow shoppers to customize incentives to fit their situations.
The system does the math behind the scenes, taking into account many legal requirements which vary from region to region, resulting in savings within the context of something we can all understand: a reduced monthly payment.
the evolution of model detail
My initial interpretation was to filter the content using a tabbed system. That evolved into more of a cards-based approach, as they lend themselves to mobile quite nicely. Ultimately, we combined features from both tabs and cards towards the end.
details of an offer
filter vehicles by available offers
international model detail (South America, UK, Australia)
