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The Portfolio ---------------
---------------  of J.J.Verhine
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Green Feather
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Fidelity TradeHub
Info
Work
2024
Fidelity TradeHub
My Role: UX & Interface Design for a Multinational Financial Services Corporation
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2022
Data.ai
My Role: UX & Interface Design for a Unified Data & Analytics Platform
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2021
Green Feather
My Role: UX Design for a Healthcare Payment Platform
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2020
KB Home
My Role: UX & Visual Design for a National Homebuilding Company
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2019
AtEdge
My Role: UX, Code & Visual Design for an Assignment Photography Resource
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2018
North American Properties
My Role: UX, Code & Art Direction for a Multi-Regional Real Estate Firm
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2017
Atomized
My Role: UX & Interface Design for a Visual Marketing Calendar
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2016
Boys & Girls Clubs of America
My Role: UX, Visual Design & Code for a National Youth Leadership Org.
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2016
Ford Motor Company
My Role: Art Direction & Visual Design for an American Car Maker
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2016
Vital for ________
My Role: Branding, Website & Printed Materials for a Background Screening Company
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2015
Procter & Gamble
My Role: UX & Visual Design for a Multi-national Consumer Goods Co.
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2015
Valvoline Instant Oil Change
My Role: UX & Visual Design for a Drive-thru QuickLube Chain
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2015
Sunrun
My Role: UX & Visual Design for a Direct-to-Consumer Solar Brand
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2014
NBA Game Time
My Role: UX & Visual Design for a Basketball Statistics App
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Archive

I've previously done work for Data AI, KB Home, Ford, Atomized, P&G, Gap, Boys & Girls Clubs of America, MetroPCS, Valvoline, At-Edge, Green Feather, North American Properties, Coca-Cola, Wrigley/MARS, Sunrun, Walmart, Publix, Cadillac Jack, Equifax, IHG, Gap, MetLife and Reynolds Plantation, ForeverHome, Turner Sports, Ogilvy & Mather, Artistry, Windmark Recording, GoSmallBiz, Tarkenton Financial, Finestone & Morris, Who's Next, All Out Custom Cycles.

Or, browse random screens.

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2005
2022
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My last name is Verhine, pronounced like wolverine.

Hi, I'm  J. J. —

I'm a UX Designer/Developer Hybrid currently looking for a new role in Austin, LA, Washington DC, NYC or Dallas. Feel free to call or text me directly at (757) 342-5654.

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    Ask a question, or say hello.

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    Data.ai

    Data.ai (formerly App Annie) is the trusted source for mobile market trends cited by industry leaders worldwide, and the 1st Unified Data Company to combine consumer and market data with the power of artificial intelligence to fuel insights.

    Hybrid UX/UI
    Design & Code
    Santa Monica,
    California
    Newer
    Fidelity TradeHub
    Older
    Green Feather
    Leverage Data Science to find ways to target users without relying on IDFA.
    2022
    My role on this project:
    UX/UI Design and Frontend React Dev
    1
    User problem: With the adoption of tighter privacy controls, App Developers were searching for solutions to track users with the same degree of success that they had found using cookies.
    2
    User problem: Users were finding it hard to orient themselves to a multi-step process without the steps being clearly communicated.

    Data.ai (formerly App Annie) is the trusted source for mobile market trends cited by industry leaders worldwide, and the 1st Unified Data Company to combine consumer and market data with the power of artificial intelligence to fuel insights.

    UX & Interface Design for a Unified Data & Analytics Platform

    Early Exploration

    As part of the Labs product innovation team, we conducted initial design workshops and sprints to validate new product ideas, then quickly began prototyping as part of core research & development. We then released both an alpha and beta version based on internal reviews and direct feedback from a small list of key customers.

    Since this was such an early stage conceptual product, the functional requirements were constantly changing. It was initially determined to be a standalone offering and I was asked to consider a dark interface, so I entertained that for a while.
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    Contextual Audiences

    Contextual Audiences was the first product we shipped out of Labs. The emphasis on the different steps was discovered after our initial sprint. It solved a particular pain point of the user being overwhelmed with options without page hierarchy or obvious guides to nudge them along. The 3-step process provided comfort to the first-time user while also being something that did a good job of getting out of the way for power users.
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    Default Filters Applied
    Processing a Third Filter
    Third Filter Applied
    Once an additional filter is applied, the second step is initialized and the user is able to select apps to target. A thread connects step 1 to step 2 to reinforce the process.
    Selecting an App
    Once an app is selected, the third step is initialized and the user is able to take action on that list of apps. As long as the third step is not expanded, it doesn't overlay the tabular data.
    Expanding Step 3
    When the modal for the third step is expanded, the user is able to manage their settings.
    Selecting DSPs
    Exporting to Demand-side Platform Lists
    When one or more DSPs has been selected, the user is able to select previously made lists, or create their own, then transfer.
    Third Step Options
    Some of the Filters, Expanded
    These new components were integrated into the existing design system.
    After our successful excellence check, we went on to interview PMs and conduct broader user testing which gave us insight into roadmap prioritization for improvements going forward. The core team was responsible for scaling the product at that point.
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    Green Feather
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