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The Portfolio ---------------
---------------  of J.J.Verhine
PREV
Green Feather
Info
Work
2019
AtEdge
UX, Code & Visual Design for an Assignment Photography Resource
2018
North American Properties
UX, Code & Art Direction for a Multi-Regional Real Estate Firm
2016
Boys & Girls Clubs of America
UX, Visual Design & Code for a National Youth Leadership Org.
2016
Ford Motor Company
Art Direction & Visual Design for an American Car Maker
2015
Valvoline Instant Oil Change
UX & Visual Design for a Drive-thru QuickLube Chain (Pitch)
2015
Sunrun
UX & Visual Design for a Direct-to-Consumer Solar Brand (Pitch)
2014
NBA Game Time
UX & Visual Design for a Basketball Statistics App (Pitch)

My last name is Verhine, pronounced like wolverine.

Hi, I'm  J. J. —

I'm a UX Designer/Developer Hybrid currently living on the west side of LA. Feel free to call or text me directly at (757) 342-5654.

Learn more about me...

    Data.ai

    Data.ai (formerly App Annie) is the 1st Unified Data Company to combine consumer and market data with the power of artificial intelligence to fuel insights, and the trusted source for mobile market trends cited by industry leaders worldwide.

    Hybrid UX/UI
    Design & Code
    Santa Monica,
    California
    Older
    Green Feather
    Leverage Data Science to find ways to target users without relying on IDFA.
    2022
    What user problem(s)
    was I trying to solve?
    1
    Users were finding it hard to orient themselves to a multi-step process without the steps being clearly communicated.
    2
    With the rise of privacy controls, users were searching for solutions to track users with the same degree of success that they had found using cookies.

    Data.ai (formerly App Annie) is the 1st Unified Data Company to combine consumer and market data with the power of artificial intelligence to fuel insights, and the trusted source for mobile market trends cited by industry leaders worldwide.

    UX & Interface Design for a Unified Data & Analytics Platform

    What solutions did I consider?

    Early Exploration

    As part of the Labs product innovation team, we conducted initial design workshops and sprints to validate new product ideas, then quickly began prototyping as part of core research & development. We then released both an alpha and beta version based on internal reviews and direct feedback from a small list of key customers.

    Since this was such an early stage conceptual product, the functional requirements were constantly changing. It was initially determined to be a standalone offering and I was asked to consider a dark interface, so I entertained that for a while.
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    Contextual Audiences

    Contextual Audiences was the first product we shipped out of Labs. The emphasis on the different steps was discovered after our initial sprint. It solved a particular pain point of the user being overwhelmed with options without page hierarchy or obvious guides to nudge them along. The 3-step process provided comfort to the first-time user while also being something that did a good job of getting out of the way for power users.
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    After our successful excellence check, we went on to interview PMs and conduct broader user testing which gave us insight into roadmap prioritization for improvements going forward. The core team was responsible for scaling the product at that point.
    Older
    Green Feather
    My role on this project:
    UX/UI Design and Frontend React Dev
    551 views since 2022
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