Unlike fans of the NFL, NBA fans tend to remain loyal to players instead of their teams because of the league's decision to market the individual. The goal was to make it easier to track more than one favorite team, and track all of your favorite players.
My role(s) on this pitch included: UX, UI Design, Concepting, Motion Design.
UX + UI Design Solutions for a Basketball Stats App designed for iOS
2014
The ultimate fan-driven experience
The ultimate fan-driven experience
The ultimate fan-driven experience
The ultimate fan-driven experience*
The ultimate fan-driven experience
The ultimate fan-driven experience
The ultimate fan-driven experience
The ultimate fan-driven experience*
The ultimate fan-driven experience*
The ultimate fan-driven experience
The ultimate fan-driven experience
The ultimate fan-driven experience
The ultimate fan-driven experience
The ultimate fan-driven experience
The ultimate fan-driven experience*
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Behind the Work
I'm a Hybrid Designer living in Santa Monica. To learn more about me and my process, click here.
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Atlanta, Ga.— Unlike fans of the NFL, NBA fans tend to remain loyal to players instead of their teams because of the league's decision to market the individual. The goal was to make it easier to track more than one favorite team, and track all of your favorite players.
My role(s) on this pitch included: UX, UI Design, Concepting, Motion Design.
Similar to the way that the hamburger menu works, this design featured a bubble that presented the user with a fullscreen menu when pressed.
end result
Whether you're viewing the entire league, a specific conference, or a specific team, the main tabbed navigation remains consistent.
Whether you're viewing the entire league, a specific conference, or a specific team, the main tabbed navigation remains consistent.
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