A more enjoyable experience was needed for the Official App of the NBA. Unlike fans of the NFL, NBA fans tend to remain loyal to players instead of their teams because of the league's decision to market the individual. The goal was to make it easier to track more than one favorite team, and track all of your favorite players.
My role(s) on this pitch included: UX, UI Design, Concepting, Motion Design.
UX + UI Design Solutions for a Basketball Stats App designed for iOS
Behind the Work
I'm an Art Director and Designer newly based in Santa Monica. To learn more about me and my process, click here.
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Atlanta, Ga.— A more enjoyable experience was needed for the Official App of the NBA. Unlike fans of the NFL, NBA fans tend to remain loyal to players instead of their teams because of the league's decision to market the individual. The goal was to make it easier to track more than one favorite team, and track all of your favorite players.
My role(s) on this pitch included: UX, UI Design, Concepting, Motion Design.
Similar to the way that the hamburger menu works, this design featured a bubble that presented the user with a fullscreen menu when pressed.
Whether you're viewing the entire league, a specific conference, or a specific team, the main tabbed navigation remains consistent.
Whether you're viewing the entire league, a specific conference, or a specific team, the main tabbed navigation remains consistent.
