Unlike fans of the NFL, NBA fans tend to remain loyal to players instead of their teams because of the league's decision to market the individual. The goal was to make it easier to track more than one favorite team, and track all of your favorite players.
Unlike fans of the NFL, NBA fans tend to remain loyal to players instead of their teams because of the league's decision to market the individual. The goal was to make it easier to track more than one favorite team, and track all of your favorite players.
Create a player-centered user experience.
UX & Visual Design for a Basketball Statistics App
Unlike fans of the NFL, NBA fans tend to remain loyal to players instead of their teams because of the league's decision to market the individual. The goal was to make it easier to track more than one favorite team, and track all of your favorite players.
The Details
Similar to the way that the hamburger menu works, this design featured a bubble that presented the user with a fullscreen menu when pressed.
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Tap to Hide
Homepage
Includes fullscreen video hero
Homepage
Below the video
Homepage
Hovering over the 3rd image
Header Dropdowns
'Search by Name' selected on the Find Talent Dropdown
Header Dropdowns
Find Images Dropdown selected
Header Dropdowns
Tags selected
Header Dropdowns
Find Talent Dropdown selected
Community
About the Neighborhood
Community
Sales Office
Homepage
Homepage
(cont.)
Homepage
(cont.)
Tips & Guides Page
Tips & Guides
(cont.)
Tips & Guides
(cont.)
Basic Layout
Includes Photo
Basic Layout
Share
Share
The Individual Screens
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