I always get my ideas on paper during a short sketch process with the intention of building any digital proof-of-concepts as soon as possible. I use internal or team feedback to validate my initial assumptions and branch off into new directions. The more hours allocated to this part of the discovery process typically results in a more fruitful, considered end-product. The most obvious ideas are not always the best ideas, and time may be needed to get those out of the way.
I believe in sharing work early in the design process. I'm a perfectionist and also maintain a mindful awareness that "Done is better than perfect." Central to an iterative design process is knowing when to sacrifice quality for speed, but also how to be resourceful at balancing the two.
Having practical knowledge of the entire process allows me to design experiences that feel natural and can actually be built. I'm able to lead others, work without an ego, and generate my own ideas. Humble when asked to flesh out someone else's.
I've done work for Ford, Atomized, P&G, Gap, Boys & Girls Clubs of America, MetroPCS, Valvoline, North American Properties, Coca-Cola, Wrigley, Sunrun, Walmart, Publix, Cadillac Jack, Equifax, IHG.
- An unsatisfied experience of hiring programmers to build Local Menus is the catalyst that originally encouraged me to learn how to code.
- I was on a segment of reality tv a long time ago. It's silly, don't watch it.
- Published observations about UX & game design at Game of Thumbs. It's always fun to stretch the boundaries of a WordPress-driven UI. It took a lot of time to write new critiques, so I was in the process of streamlining it when Apple announced that it would be sunsetting affiliate payments.